Letter from Wales: Potty Plaid rewrite the rules of marketing – Pub Uncut 9.8.13

To those of a more shall I say rounded, political persuasion, I appreciate that what goes on in Wales may sometimes appear to be delightfully farcical, if not plain dotty and  believe me, the vast majority of Welsh folk would probably agree with you.

A typical example of Taffy complicity in keen but intuitive “Wales forever” slippery slopes, occurred last week.

The headline hitting the Welsh press went as follows: “Tourist video voiceover Is ‘too Welsh’ for English.”

Seriously, and we’re not talking here about the Welsh language.

Apparently, the story goes, Carmarthenshire county council’s marketing and tourism department (remember, that Carmarthenshire is a hot-bed of Plaid Cymru nationalism, it swung the “Yes” vote to devolution by a margin of .6% in a miserable turnout of 35.4% back in the 1997 referendum)  had commissioned a video clip to help Welsh accommodation providers pull in English customers.

A young boy was employed to do the sales pitch, there was just one problem – no-one could fight their way through his worthy Welsh accent! It was concluded by the powers that be– and after some market research in Sheffield, I’m not kidding – that the target market in England would have one hell of a job understanding what the young fellow was going on about and like I say, he wasn’t even speaking in Welsh!

It gets better.

A spokeswoman for the council said, “the voiceover was changed as the young boy had lost his two front teeth just prior to filming, which made him more difficult to understand.”

Naturally, the Welsh speaking army of home rulers (Plaid Cymru) had to stick their oars in, although at least on this occasion they didn’t try and insist on the video being in Welsh and to hell with English tourists. Their reaction to the news?

“Local accents should be treasured and they play an important part in our identities. People should learn to listen to different accents in order to help us fully celebrate our diversity”

Well now, Plaid. Different accents? In other words north Walians can’t understand south Walians and vice versa, and this is when they are speaking Welsh, never mind English!

Diversity? Since when has Wales been ‘diverse’? Just two of the 360 top-earning managers in Welsh councils are from ethnic minorities.

And how many people with ethnic backgrounds hold power in the hallowed corridors of Welsh institutions?

None and why?

The Welsh-speaking Crachach would never tolerate such enlightened inclusion.

It could only happen in Wales.

Julian Ruck is an author, columnist and Freedom of Information campaigner. He also makes contributions to both Welsh and national broadcasting and media.

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This entry was posted on Friday, August 9th, 2013 at 11:29 am and is filed under

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